{"id":689,"date":"2024-05-14T14:40:42","date_gmt":"2024-05-14T14:40:42","guid":{"rendered":"https:\/\/www.moore-czech.cz\/?p=689"},"modified":"2026-02-09T14:41:35","modified_gmt":"2026-02-09T14:41:35","slug":"hotelnictvi-check-in-do-roku-rustu-a-digitalnich-zmen-v-ceske-republice-je-nejvetsi-problem-kratka-doba-pobytu-turistu","status":"publish","type":"post","link":"https:\/\/www.moore-czech.cz\/en\/hotelnictvi-check-in-do-roku-rustu-a-digitalnich-zmen-v-ceske-republice-je-nejvetsi-problem-kratka-doba-pobytu-turistu\/","title":{"rendered":"Hotelnictv\u00ed:\u00a0Check-in\u00a0do\u00a0roku r\u016fstu a digit\u00e1ln\u00edch zm\u011bn. V\u202f\u010cesk\u00e9 republice je nejv\u011bt\u0161\u00ed probl\u00e9m\u00a0kr\u00e1tk\u00e1 doba\u00a0pobyt\u016f\u00a0turist\u016f\u00a0\u00a0"},"content":{"rendered":"

Sektor ubytovac\u00edch slu\u017eeb v\u202flo\u0148sk\u00e9m roce p\u0159ekro\u010dil sv\u016fj pandemick\u00fd st\u00edn. Mnoh\u00e9 hotelov\u00e9 skupiny p\u0159ekonaly rekordy v obsazenosti a v\u00fdnosnosti. Leto\u0161n\u00ed rok je ve znamen\u00ed d\u016frazu na inovace v\u202ftechnologi\u00edch a digit\u00e1ln\u00ed transformaci, zejm\u00e9na prost\u0159ednictv\u00edm sofistikovan\u00e9ho vyu\u017eit\u00ed um\u011bl\u00e9 inteligence, kter\u00e1 nab\u00edz\u00ed nov\u00e9 strategie pro z\u00edsk\u00e1n\u00ed konkuren\u010dn\u00edho n\u00e1skoku. V \u010cesk\u00e9 republice, kde odv\u011btv\u00ed ubytovac\u00edch slu\u017eeb zaznamenalo loni r\u016fst po\u010dtu turist\u016f a p\u0159enocov\u00e1n\u00ed, \u010del\u00ed sektor specifick\u00fdm v\u00fdzv\u00e1m, jako je krat\u0161\u00ed doba pobyt\u016f turist\u016f a pot\u0159eba adaptace na nov\u00e9 trendy, jako jsou ji\u017e zm\u00edn\u011bn\u00e1 digitalizace a udr\u017eitelnost.<\/strong> <\/p>\n\n\n\n

Glob\u00e1ln\u00ed odv\u011btv\u00ed ubytov\u00e1n\u00ed a slu\u017eeb spojen\u00fdch s\u202ftr\u00e1ven\u00edm voln\u00edho \u010dasu m\u011blo loni \u00fasp\u011b\u0161n\u00fd rok. \u0158ada hotelov\u00fdch skupin zaznamenala nov\u00e9 rekordy, pokud jde obsazenost a v\u00fdnosy. Nastal tak zlomov\u00fd okam\u017eik. V leto\u0161n\u00edm roce ji\u017e toto odv\u011btv\u00ed nebude definovat sv\u016fj \u00fasp\u011bch srovn\u00e1v\u00e1n\u00edm kl\u00ed\u010dov\u00fdch ukazatel\u016f v\u00fdkonnosti p\u0159ed a po glob\u00e1ln\u00ed pandemi\u00ed. Odv\u011btv\u00ed se posunulo d\u00e1l. Firmy, kter\u00e9 jsou v\u202ftomto odv\u011btv\u00ed aktivn\u00ed, se v\u202fleto\u0161n\u00edm roce budou muset soust\u0159edit p\u0159edev\u0161\u00edm na uplat\u0148ov\u00e1n\u00ed nov\u00fdch strategi\u00ed a zav\u00e1d\u011bn\u00ed digit\u00e1ln\u00edch novinek, kter\u00e9 jim mohou z\u00edskat konkuren\u010dn\u00ed n\u00e1skok. <\/p>\n\n\n\n

Posun k\u202fsofistikovan\u011bj\u0161\u00edm aplikac\u00edm AI<\/strong> <\/p>\n\n\n\n

Kl\u00ed\u010dov\u00fdm t\u00e9matem jsou technologick\u00e9 inovace, zejm\u00e9na vyu\u017eit\u00ed um\u011bl\u00e9 inteligence (AI). Sektor se postoupn\u011b posouv\u00e1 od relativn\u011b jednoduch\u00fdch \u201eexperiment\u016f\u201c s\u202fAI, kam p\u0159edev\u0161\u00edm pat\u0159\u00ed vyu\u017eit\u00ed chatbot\u016f pro z\u00e1kaznick\u00fd servis nebo nap\u0159\u00edklad aplikace ChatGPT pro vytv\u00e1\u0159en\u00ed marketingov\u00fdch kampan\u00ed, ke specializovan\u011bj\u0161\u00edm a sofistikovan\u011bj\u0161\u00edm aplikac\u00edm. Ty nab\u00edz\u00ed celou \u0161k\u00e1lu mo\u017enost\u00ed, jak m\u016f\u017ee um\u011bl\u00e1 inteligence prom\u011bnit sektor hotel\u016f a volno\u010dasov\u00fdch slu\u017eeb – od dynamick\u00e9ho \u0159\u00edzen\u00ed p\u0159\u00edjm\u016f, po bezpe\u010dnostn\u00ed syst\u00e9my nebo \u0159\u00edzen\u00ed energi\u00ed a zdroj\u016f. <\/p>\n\n\n\n

Velk\u00e9 mezin\u00e1rodn\u00ed hotelov\u00e9 \u0159et\u011bzce proto investuj\u00ed miliony dolar\u016f do aplikac\u00ed AI a tempo jejich zav\u00e1d\u011bn\u00ed se zrychluje. Odhaduje se, \u017ee do roku 2033 dos\u00e1hne trh s um\u011blou inteligenc\u00ed v\u202fodv\u011btv\u00ed pohostinstv\u00ed glob\u00e1ln\u011b hodnoty 8,12 miliardy dolar\u016f. <\/p>\n\n\n\n

\u201ePo letech, kdy bylo odv\u011btv\u00ed ubytovac\u00edch slu\u017eeb charakteristick\u00e9 pomal\u00fdm p\u0159ij\u00edm\u00e1n\u00edm nov\u00fdch technologi\u00ed, tak doch\u00e1z\u00ed k\u202fprudk\u00e9mu zlomu. Do jist\u00e9 m\u00edry je to i v\u00fdsledek t\u011b\u017ece nabyt\u00fdch zku\u0161enost\u00ed, kdy po pandemii bylo t\u0159eba naj\u00edt nov\u00e9 obchodn\u00ed modely a postavit se \u010delem k digit\u00e1ln\u00ed transformaci,\u201c<\/em> \u0159ekl Marton Takacs z Moore Global. <\/p>\n\n\n\n

\u010cesko v\u202ftomto segmentu nez\u016fst\u00e1v\u00e1 pozadu. Nap\u0159\u00edklad l\u00eddr \u010desk\u00e9ho hotelov\u00e9ho trhu,  OREA Hotels & Resorts, pracuje na implementaci cel\u00e9 \u0159ady n\u00e1stroj\u016f vyu\u017e\u00edvaj\u00edc\u00edch um\u011blou inteligenci: \u201eNa\u0161\u00edm c\u00edlem je vylep\u0161it z\u00e1\u017eitek hotelov\u00fdch klient\u016f a zjednodu\u0161it pr\u00e1ci vlastn\u00edm zam\u011bstnanc\u016fm,\u201c <\/em>vysv\u011btluje Tom\u00e1\u0161 Holan, Chief Digital Officer, OREA Hotels & Resorts. <\/p>\n\n\n\n

Trendem je bleisure<\/strong> <\/p>\n\n\n\n

Optimistick\u00e9 v\u00fdhledy hoteli\u00e9r\u016f na leto\u0161n\u00ed rok jsou podpo\u0159eny i progn\u00f3zami siln\u00e9 popt\u00e1vky. Podle Global Business Travel Association by celosv\u011btov\u00e9 v\u00fddaje na slu\u017eebn\u00ed cesty m\u011bly v roce 2024 dos\u00e1hnou v\u00fd\u0161e 1,5 bilionu dolar\u016f a poprv\u00e9 tak p\u0159ekro\u010d\u00ed \u00farove\u0148 p\u0159ed pandemi\u00ed. <\/p>\n\n\n\n

Porostou tak\u00e9 v\u00fddaje na \u201ebleisure” cestov\u00e1n\u00ed (tj. \u201ebusiness\u201c -podnik\u00e1n\u00ed  a \u201eleisure\u201c – voln\u00fd \u010das), p\u0159i n\u011bm\u017e lid\u00e9 spoj\u00ed pracovn\u00ed cestu s\u202fodpo\u010dinkem. Z\u016fst\u00e1vaj\u00ed v dan\u00fdch destinac\u00edch d\u00e9le a utr\u00e1cej\u00ed zde tedy v\u00edce pen\u011bz. O\u010dek\u00e1v\u00e1 se, \u017ee hodnota glob\u00e1ln\u00edho trhu \u201ebleisure\u201c do roku 2032 dos\u00e1hne celosv\u011btov\u011b 731,4 miliardy dolar\u016f. <\/p>\n\n\n\n

R\u016fst investic a expanze<\/strong> <\/p>\n\n\n\n

Z\u00e1jem investor\u016f o hotelnictv\u00ed z\u016fst\u00e1v\u00e1 velk\u00fd. Hotely jsou toti\u017e pova\u017eov\u00e1ny za atraktivn\u00ed komer\u010dn\u00ed nemovitosti. Kl\u00ed\u010dov\u00fdm l\u00e1kadlem je schopnost provozovatel\u016f hotel\u016f dynamicky m\u011bnit ceny pokoj\u016f a p\u0159izp\u016fsobovat se tak r\u016fzn\u00fdm tr\u017en\u00edm podm\u00ednk\u00e1m, stejn\u011b jako solidn\u00ed trend v obsazenosti. To je odli\u0161uje od kancel\u00e1\u0159sk\u00fdch a maloobchodn\u00edch komer\u010dn\u00edch nemovitost\u00ed. <\/p>\n\n\n\n

Hlavn\u00ed mezin\u00e1rodn\u00ed hotelov\u00e9 \u0159et\u011bzce maj\u00ed ambici\u00f3zn\u00ed strategie expanze a sv\u016fj z\u00e1jem zam\u011b\u0159uj\u00ed zejm\u00e9na na rostouc\u00ed regiony. Bl\u00edzk\u00fd v\u00fdchod, jihov\u00fdchodn\u00ed Asie a siln\u00e9 evropsk\u00e9 turistick\u00e9 destinace budou i nad\u00e1le investi\u010dn\u011b hork\u00fdmi m\u00edsty. <\/p>\n\n\n\n

\u201eV odv\u011btv\u00ed ubytovac\u00edch slu\u017eeb samoz\u0159ejm\u011b p\u0159etrv\u00e1vaj\u00ed n\u011bkter\u00e9 v\u00fdznamn\u00e9 nejistoty: od geopolitick\u00fdch rizik a\u017e po dopady hospod\u00e1\u0159sk\u00e9ho zpomalen\u00ed v n\u011bkter\u00fdch tradi\u010dn\u011b siln\u00fdch ekonomik\u00e1ch, jako je nap\u0159\u00edklad N\u011bmecko. Stejn\u011b tak se budou muset vypo\u0159\u00e1dat s rostouc\u00edmi vstupn\u00edmi n\u00e1klady a p\u0159etrv\u00e1vaj\u00edc\u00edm nedostatek kvalifikovan\u00fdch pracovn\u00edk\u016f. Odv\u011btv\u00ed bude i nad\u00e1le \u010delit siln\u00fdm konkuren\u010dn\u00edm tlak\u016fm. Hotely sout\u011b\u017e\u00ed o z\u00e1kazn\u00edky a jejich loajalitu v\u202fsituaci, kdy se neust\u00e1le zvy\u0161uj\u00ed jejich n\u00e1roky,\u201c<\/em> hodnot\u00ed situaci Marton Takacs z Moore Global. <\/p>\n\n\n\n

V\u202f\u010cesk\u00e9 republice chyb\u00ed turist\u00e9 s\u202fdel\u0161\u00edm pobytem<\/strong> <\/p>\n\n\n\n

Tak\u00e9 v\u202f\u010cesk\u00e9 republice do\u0161lo v\u202flo\u0148sk\u00e9 roce k\u202fr\u016fstu z\u00e1jmu o slu\u017eby hotel\u016f. Ubytovalo se v\u202fnich p\u0159es 22 milion\u016f turist\u016f a jejich po\u010det m\u00edrn\u011b p\u0159ekonal p\u0159edcovidov\u00fd rok 2019. V porovn\u00e1n\u00ed s rokem 2022 stoupl po\u010det turist\u016f o 13,5 procenta a po\u010det p\u0159enocov\u00e1n\u00ed o 10,7 procenta. Nicm\u00e9n\u011b ani rok 2023 \u00farove\u0148 z\u202froku 2019 je\u0161t\u011b nep\u0159es\u00e1hl a byl ni\u017e\u0161\u00ed o 1,8 procenta. Loni host\u00e9 v\u202f\u010cesku str\u00e1vili 56 milion\u016f noc\u00ed.  <\/p>\n\n\n\n

\u201eProbl\u00e9mem \u010desk\u00e9ho sektoru ubytovac\u00edch slu\u017eeb je toti\u017e to, \u017ee jezd\u00ed turist\u00e9 na krat\u0161\u00ed cesty. Souvis\u00ed to i se zm\u011bnou struktury p\u0159ij\u00ed\u017ed\u011bj\u00edc\u00edch turist\u016f. Jezd\u00ed k\u202fn\u00e1m mnohem v\u00edce lid\u00ed z okoln\u00edch zem\u00ed, a naopak st\u00e1le chyb\u00ed dlouh\u00e9 pobyty nap\u0159\u00edklad n\u00e1v\u0161t\u011bvn\u00edk\u016f z Asie. Nejpo\u010detn\u011bj\u0161\u00ed zahrani\u010dn\u00ed turistickou skupinou loni byli N\u011bmci, na druh\u00e9m m\u00edst\u011b byli Slov\u00e1ci a t\u0159et\u00ed bylo Polsko. Celkov\u011b v\u0161ak dominuj\u00ed dom\u00e1c\u00ed host\u00e9. Z 22 milion\u016f turist\u016f, kte\u0159\u00ed se loni v \u010cesku ubytovali, bylo p\u0159ibli\u017en\u011b 12,5 milionu \u010cech\u016f,\u201c<\/em> uv\u00e1d\u00ed Marcela Hrd\u00e1, partnerka skupiny Moore Czech Republic. <\/p>\n\n\n\n

\u201eZejm\u00e9na Praha st\u00e1le poci\u0165uje d\u016fsledky po covidu omezen\u00e9ho leteck\u00e9ho spojen\u00ed se st\u00e1ty mimo Evropu, zejm\u00e9na s Amerikou a Asi\u00ed. To u potenci\u00e1ln\u00edch host\u016f \u010desk\u00fd trh znev\u00fdhod\u0148uje a generuje i krat\u0161\u00ed pobyty \u010di m\u00e9n\u011b roomnights,\u201c<\/em> <\/em>uv\u00e1d\u00ed Ji\u0159\u00ed Fontana, Director of revenue, OREA Hotels & Resorts. <\/p>\n\n\n\n

\u201ePro \u010desk\u00fd sektor ubytovac\u00edch slu\u017eeb je d\u016fle\u017eit\u00e1 adaptace na nov\u00e9 trendy a zm\u011bny ve spot\u0159ebitelsk\u00e9m chov\u00e1n\u00ed. Digitalizace a udr\u017eitelnost se st\u00e1vaj\u00ed kl\u00ed\u010dov\u00fdmi t\u00e9maty, stejn\u011b jako personalizovan\u00e9 slu\u017eby. V\u00fdznamn\u00fdm faktorem pro cestovn\u00ed ruch je tak\u00e9 podpora ze strany st\u00e1tu a propagace \u010cesk\u00e9 republiky jako atraktivn\u00ed turistick\u00e9 destinace, kde se zahrani\u010dn\u00edm n\u00e1v\u0161t\u011bvn\u00edk\u016fm vyplat\u00ed zdr\u017eet se d\u00e9le,\u201c<\/em> komentuje Marcela Hrd\u00e1.  <\/p>","protected":false},"excerpt":{"rendered":"

Sektor ubytovac\u00edch slu\u017eeb v\u202flo\u0148sk\u00e9m roce p\u0159ekro\u010dil sv\u016fj pandemick\u00fd st\u00edn. Mnoh\u00e9 hotelov\u00e9 skupiny p\u0159ekonaly rekordy v obsazenosti a v\u00fdnosnosti. Leto\u0161n\u00ed rok je ve znamen\u00ed d\u016frazu na inovace v\u202ftechnologi\u00edch a digit\u00e1ln\u00ed transformaci, zejm\u00e9na prost\u0159ednictv\u00edm sofistikovan\u00e9ho vyu\u017eit\u00ed um\u011bl\u00e9 inteligence, kter\u00e1 nab\u00edz\u00ed nov\u00e9 strategie pro z\u00edsk\u00e1n\u00ed konkuren\u010dn\u00edho n\u00e1skoku. V \u010cesk\u00e9 republice, kde odv\u011btv\u00ed ubytovac\u00edch slu\u017eeb zaznamenalo loni r\u016fst po\u010dtu turist\u016f a p\u0159enocov\u00e1n\u00ed, […]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[31],"tags":[],"location":[],"class_list":["post-689","post","type-post","status-publish","format-standard","hentry","category-tiskova-zprava"],"acf":[],"yoast_head":"\nHotelnictv\u00ed:\u00a0Check-in\u00a0do\u00a0roku r\u016fstu a digit\u00e1ln\u00edch zm\u011bn. V\u202f\u010cesk\u00e9 republice je nejv\u011bt\u0161\u00ed probl\u00e9m\u00a0kr\u00e1tk\u00e1 doba\u00a0pobyt\u016f\u00a0turist\u016f\u00a0\u00a0 - Moore Czech Republic<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.moore-czech.cz\/en\/hotelnictvi-check-in-do-roku-rustu-a-digitalnich-zmen-v-ceske-republice-je-nejvetsi-problem-kratka-doba-pobytu-turistu\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hotelnictv\u00ed:\u00a0Check-in\u00a0do\u00a0roku r\u016fstu a digit\u00e1ln\u00edch zm\u011bn. 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