{"id":659,"date":"2025-12-16T13:21:44","date_gmt":"2025-12-16T13:21:44","guid":{"rendered":"https:\/\/www.moore-czech.cz\/?p=659"},"modified":"2026-02-11T15:23:41","modified_gmt":"2026-02-11T15:23:41","slug":"firmy-stale-vice-resi-wellbeing-zen-zdravi-zamestnankyn-se-stava-klicovym-tematem-moderniho-byznysu","status":"publish","type":"post","link":"https:\/\/www.moore-czech.cz\/en\/firmy-stale-vice-resi-wellbeing-zen-zdravi-zamestnankyn-se-stava-klicovym-tematem-moderniho-byznysu\/","title":{"rendered":"Firmy st\u00e1le v\u00edce \u0159e\u0161\u00ed\u00a0wellbeing\u00a0\u017een: Zdrav\u00ed zam\u011bstnanky\u0148 se st\u00e1v\u00e1 kl\u00ed\u010dov\u00fdm t\u00e9matem modern\u00edho byznysu\u00a0"},"content":{"rendered":"

Zv\u00fd\u0161en\u00e1 pozornost v\u011bnovan\u00e1 \u017eensk\u00e9mu zdrav\u00ed, psychick\u00e9 pohod\u011b a udr\u017eiteln\u00e9 kari\u00e9\u0159e se st\u00e1v\u00e1 ned\u00edlnou sou\u010d\u00e1st\u00ed firemn\u00ed kultury. P\u0159esto\u017ee je v\u202f\u010cesku ve vrcholov\u00e9m managementu zastoupeno pouze 13 % \u017een, v\u202fm\u011b\u0159\u00edtku EU je u\u017e ka\u017ed\u00fd t\u0159et\u00ed mana\u017eer \u017eena. Nicm\u00e9n\u011b i mnoh\u00e9 tuzemsk\u00e9 firmy vn\u00edmaj\u00ed benefity \u017eensk\u00e9ho leadershipu. Mezi ty, pro kter\u00e9 se nejedn\u00e1 o pouh\u00fd trend, pat\u0159\u00ed poradensk\u00e1 skupina Moore Czech Republic. Ta se t\u00e9to oblasti v\u011bnuje dlouhodob\u011b a systematicky \u2013 na \u00fasp\u011b\u0161n\u00fd program Moore Talent Management podporuj\u00edc\u00ed rozvoj l\u00eddr\u016f bez ohledu na gender nyn\u00ed nav\u00e1zala iniciativou Moore Women. V r\u00e1mci n\u00ed prob\u011bhlo i listopadov\u00e9 setk\u00e1n\u00ed mana\u017eerek zam\u011b\u0159en\u00e9 pr\u00e1v\u011b na wellbeing.<\/strong> <\/p>\n\n\n\n

Rostouc\u00ed z\u00e1jem o \u017eensk\u00fd wellbeing a zdrav\u00ed reflektuje \u0161ir\u0161\u00ed trend nap\u0159\u00ed\u010d \u010desk\u00fdm i mezin\u00e1rodn\u00edm pracovn\u00edm trhem. Firmy za\u010d\u00ednaj\u00ed ch\u00e1pat, \u017ee p\u00e9\u010de o fyzickou i psychickou kondici zam\u011bstnanky\u0148 \u00fazce souvis\u00ed nejen s prevenc\u00ed vyho\u0159en\u00ed, ale tak\u00e9 s jejich v\u00fdkonem a dlouhodobou udr\u017eitelnost\u00ed kari\u00e9ry. <\/p>\n\n\n\n

Stejn\u011b tak si za\u010d\u00ednaj\u00ed uv\u011bdomovat v\u00fdznam \u017eensk\u00e9ho zastoupen\u00ed. Nejen\u017ee se sm\u00ed\u0161en\u00e9 t\u00fdmy ukazuj\u00ed b\u00fdt odoln\u011bj\u0161\u00edmi a kreativn\u011bj\u0161\u00edmi, ale data nazna\u010duj\u00ed, \u017ee firmy, kter\u00e9 maj\u00ed vy\u0161\u0161\u00ed pod\u00edl \u017een ve veden\u00ed, vykazuj\u00ed a\u017e o 20-25 % vy\u0161\u0161\u00ed pravd\u011bpodobnost nadpr\u016fm\u011brn\u00e9 profitabilnosti. Mezi zem\u011b s\u202fnejvy\u0161\u0161\u00edm pod\u00edlem \u017een v p\u0159edstavenstvech spole\u010dnost\u00ed \u2013 tedy dosahuj\u00edc\u00edch v\u00edce ne\u017e 40 % \u2013 pat\u0159\u00ed nap\u0159\u00edklad Francie, \u0160v\u00e9dsko a Norsko. Pr\u016fm\u011brn\u00fd pod\u00edl mana\u017eerek v r\u00e1mci\u202fEU je pak 34,8 %. <\/p>\n\n\n\n

Zdrav\u00ed jako z\u00e1klad profesn\u00ed s\u00edly \u017een<\/strong> <\/p>\n\n\n\n

\u017deny ve veden\u00ed ov\u0161em mohou \u010delit zv\u00fd\u0161en\u00e9mu pocitu tlaku a stresu, co\u017e m\u016f\u017ee m\u00edt vliv pr\u00e1v\u011b na jejich zp\u016fsob leadershipu. Wellbeing tak v tomto p\u0159\u00edpad\u011b sehr\u00e1v\u00e1 z\u00e1sadn\u00ed roli \u2013 v\u011bdom\u00e1 pr\u00e1ce se stresem, energi\u00ed a rovnov\u00e1hou mezi pracovn\u00edm a osobn\u00edm \u017eivotem m\u016f\u017ee pomoci k\u202flep\u0161\u00ed koncentraci, v\u011bt\u0161\u00ed motivaci i sebed\u016fv\u011b\u0159e a ve v\u00fdsledku i ke kvalitn\u011bj\u0161\u00edmu v\u00fdkonu. <\/p>\n\n\n\n

\u00dasp\u011bch \u017een v byznysu tak stoj\u00ed na respektu k jejich zdrav\u00ed.\u00a0\u201eTeprve kdy\u017e je prevence a osobn\u00ed pohoda stejn\u011b d\u016fle\u017eit\u00e1 jako v\u00fdkon, mohou \u017eeny dlouhodob\u011b r\u016fst a naplno vyu\u017e\u00edt sv\u016fj potenci\u00e1l. Je proto podstatn\u00e9, aby si firmy uv\u011bdomily, \u017ee osobn\u00ed pohoda \u017een nen\u00ed jen subjektivn\u00ed t\u00e9ma \u2013 jde o strategickou oblast s p\u0159\u00edm\u00fdm dopadem na pracovn\u00ed v\u00fdkon i v\u00fdsledky,\u201c<\/em>\u00a0\u0159\u00edk\u00e1\u00a0Marcela Hrd\u00e1, partnerka poradensk\u00e9 skupiny\u00a0Moore\u00a0Czech Republic.\u00a0<\/p>\n\n\n\n

Wellbeing jako sou\u010d\u00e1st firemn\u00ed kultury<\/strong> <\/p>\n\n\n\n

Skupina Moore Czech Republic se oblasti \u017eensk\u00e9ho leadershipu a wellbeingu proto v\u011bnuje systematicky. Spustila mj. iniciativu Moore Women, kter\u00e1 nav\u00e1zala na projekt Moore Talent Management. Ten podporuje rozvoj budouc\u00edch l\u00eddr\u016f bez ohledu na pohlav\u00ed. Moore Woman se zam\u011b\u0159uje na podporu a rozvoj \u017een, kter\u00fdch je ve skupin\u011b v\u00edce ne\u017e polovina \u2013 170 z\u202fcelkov\u00fdch 330 zam\u011bstnanc\u016f. \u201eProjekt vznikl jako reakce na rostouc\u00ed pot\u0159ebu posilovat zastoupen\u00ed \u017een v \u0159\u00edzen\u00ed, podporovat jejich profesn\u00ed r\u016fst a vytv\u00e1\u0159et prost\u0159ed\u00ed, kter\u00e9 reflektuje jejich specifick\u00e9 pot\u0159eby i ambice. C\u00edlem je propojit talentovan\u00e9 \u017eeny nap\u0159\u00ed\u010d spole\u010dnostmi skupiny a nab\u00eddnout jim prostor pro vzd\u011bl\u00e1v\u00e1n\u00ed, mentoring, sd\u00edlen\u00ed zku\u0161enost\u00ed a posilov\u00e1n\u00ed leadership kompetenc\u00ed,\u201c<\/em> popisuje Marcela Hrd\u00e1. <\/p>\n\n\n\n

Listopadov\u00e9 setk\u00e1n\u00ed mana\u017eerek tak bylo jen jedn\u00edm z p\u0159\u00edklad\u016f aktivit, kter\u00e9 propojuj\u00ed odborn\u00e9 know-how s p\u00e9\u010d\u00ed o \u017eeny v r\u016fzn\u00fdch f\u00e1z\u00edch jejich kari\u00e9ry. Diskuse se zam\u011b\u0159ily na psychick\u00fd rozvoj, prevenci vyho\u0159en\u00ed a konkr\u00e9tn\u00ed n\u00e1stroje, kter\u00e9 mohou \u017eeny vyu\u017e\u00edvat v ka\u017edodenn\u00ed praxi. Kou\u010d a odborn\u00fd poradce Libor Luk\u00e1\u0161ek p\u0159edstavil tak\u00e9 \u0161est z\u00e1kladn\u00edch lidsk\u00fdch pot\u0159eb a jejich vliv na profesn\u00ed i osobn\u00ed \u017eivot. <\/p>\n\n\n\n

\u201eT\u00e9ma wellbeingu \u017een je pro n\u00e1s d\u016fle\u017eit\u00e9. V praxi jej podporujeme nejen vzd\u011bl\u00e1vac\u00edmi aktivitami, ale tak\u00e9 t\u00edm, \u017ee ve firm\u011b aktivn\u011b otev\u00edr\u00e1me prostor pro sd\u00edlen\u00ed zku\u0161enost\u00ed a pot\u0159eb. V\u011b\u0159\u00edme, \u017ee zdrav\u00e1 a spokojen\u00e1 zam\u011bstnankyn\u011b i zam\u011bstnanec jsou z\u00e1kladn\u00ed stavebn\u00ed k\u00e1men \u00fasp\u011b\u0161n\u00e9ho t\u00fdmu,\u201c <\/em>vysv\u011btluje Marcela Hrd\u00e1. <\/p>\n\n\n\n

Trend, kter\u00fd bude d\u00e1l s\u00edlit<\/strong> <\/p>\n\n\n\n

Listopadov\u00e9 setk\u00e1n\u00ed nebylo ve firm\u011b jednor\u00e1zovou akc\u00ed, wellbeing je pevnou sou\u010d\u00e1st\u00ed firemn\u00ed kultury a p\u0159\u00edstupu, kter\u00fd je ve spole\u010dnosti dlouhodob\u011b zako\u0159en\u011bn\u00fd. I proto poradensk\u00e1 skupina pl\u00e1nuje rozvoj dal\u0161\u00edch aktivit. Nap\u0159\u00edklad Moore Academy dlouhodob\u011b pracuje s t\u00e9maty psychick\u00e9 odolnosti a wellbeingu, jedn\u00edm z krok\u016f je i p\u0159ipravovan\u00fd kurz na pr\u00e1ci se stresem. <\/p>\n\n\n\n

\u201eV lednu pl\u00e1nujeme nov\u00fd kurz zam\u011b\u0159en\u00fd na stres management, kter\u00fd p\u0159edstav\u00ed\u00a0jednoduch\u00e9, okam\u017eit\u011b pou\u017eiteln\u00e9 metody uprost\u0159ed pracovn\u00edho dne. Ne n\u011bkdy ve\u010der, a\u017e bude klid, ale opravdu tady a te\u010f \u2013 mezi dv\u011bma meetingy, u po\u010d\u00edta\u010de nebo po n\u00e1ro\u010dn\u00e9m telefon\u00e1tu. Chceme pracovat s kr\u00e1tk\u00fdmi mikro-pauzami, dechov\u00fdmi technikami, rychl\u00fdm uvoln\u011bn\u00edm nap\u011bt\u00ed v t\u011ble (ramena, \u010delist, o\u010di) a celkov\u011b s nastaven\u00edm nervov\u00e9ho syst\u00e9mu, nejen kalend\u00e1\u0159e,\u201d\u00a0<\/em>vysv\u011btluje\u00a0Ilona Pila\u0159ov\u00e1,\u00a0\u0159editelka\u00a0Moore\u00a0Academy\u00a0CZ.\u00a0<\/p>\n\n\n\n

Focus na \u017eeny ve vedouc\u00edch pozic\u00edch<\/strong> <\/p>\n\n\n\n

V pl\u00e1nu je tak\u00e9 systematick\u00fd program pro \u017eeny v\u202fbyznysu, kter\u00fd je nau\u010d\u00ed pracovat s energi\u00ed, dop\u0159\u00e1t si digit\u00e1ln\u00ed hygienu a mal\u00e9 udr\u017eiteln\u00e9 n\u00e1vyky, kter\u00e9 se daj\u00ed re\u00e1ln\u011b \u017e\u00edt. \u201e<\/em>V\u011bt\u0161ina \u017een v pr\u00e1ci i doma funguje jako mal\u00e9 multifunk\u010dn\u00ed centrum \u2013 p\u0159ep\u00edn\u00e1n\u00ed mezi projektem, t\u00fdmem, rodinou, dom\u00e1cnost\u00ed a \u010dasto je\u0161t\u011b p\u00e9\u010d\u00ed o dal\u0161\u00ed \u010dleny rodiny znamen\u00e1, \u017ee se do stresu dostanou rychleji. V kurzu chceme uk\u00e1zat, \u017ee stres nen\u00ed pr\u016f\u0161vih ani selh\u00e1n\u00ed, ale informace, kter\u00e1 se d\u00e1 zkrotit,\u201c <\/em>vysv\u011btluje Ilona Pila\u0159ov\u00e1. <\/p>\n\n\n\n

T\u00e9ma nejen \u017eensk\u00e9ho zdrav\u00ed a wellbeingu tak bude v pracovn\u00edm prost\u0159ed\u00ed d\u00e1le nab\u00fdvat na v\u00fdznamu. \u201eProto u n\u00e1s chceme j\u00edt v t\u00e9to oblasti p\u0159\u00edkladem \u2013 nejen jednotliv\u00fdmi iniciativami, ale i dlouhodob\u00fdm p\u0159\u00edstupem postaven\u00fdm na respektu, prevenci a podpo\u0159e \u017eensk\u00e9ho potenci\u00e1lu,\u201d <\/em>dod\u00e1v\u00e1 Marcela Hrd\u00e1. <\/p>\n\n\n\n

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Zv\u00fd\u0161en\u00e1 pozornost v\u011bnovan\u00e1 \u017eensk\u00e9mu zdrav\u00ed, psychick\u00e9 pohod\u011b a udr\u017eiteln\u00e9 kari\u00e9\u0159e se st\u00e1v\u00e1 ned\u00edlnou sou\u010d\u00e1st\u00ed firemn\u00ed kultury. P\u0159esto\u017ee je v\u202f\u010cesku ve vrcholov\u00e9m managementu zastoupeno pouze 13 % \u017een, v\u202fm\u011b\u0159\u00edtku EU je u\u017e ka\u017ed\u00fd t\u0159et\u00ed mana\u017eer \u017eena. Nicm\u00e9n\u011b i mnoh\u00e9 tuzemsk\u00e9 firmy vn\u00edmaj\u00ed benefity \u017eensk\u00e9ho leadershipu. Mezi ty, pro kter\u00e9 se nejedn\u00e1 o pouh\u00fd trend, pat\u0159\u00ed poradensk\u00e1 skupina Moore Czech Republic. Ta se t\u00e9to oblasti v\u011bnuje dlouhodob\u011b a systematicky \u2013 na \u00fasp\u011b\u0161n\u00fd program Moore Talent Management podporuj\u00edc\u00ed rozvoj l\u00eddr\u016f bez ohledu na gender nyn\u00ed nav\u00e1zala iniciativou Moore Women. V r\u00e1mci n\u00ed prob\u011bhlo i listopadov\u00e9 setk\u00e1n\u00ed mana\u017eerek zam\u011b\u0159en\u00e9 pr\u00e1v\u011b na wellbeing.  Rostouc\u00ed z\u00e1jem o […]<\/p>\n","protected":false},"author":8,"featured_media":660,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[31],"tags":[],"location":[],"class_list":["post-659","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tiskova-zprava"],"acf":[],"yoast_head":"\nFirmy st\u00e1le v\u00edce \u0159e\u0161\u00ed\u00a0wellbeing\u00a0\u017een: Zdrav\u00ed zam\u011bstnanky\u0148 se st\u00e1v\u00e1 kl\u00ed\u010dov\u00fdm t\u00e9matem modern\u00edho byznysu\u00a0 - Moore Czech Republic<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.moore-czech.cz\/en\/firmy-stale-vice-resi-wellbeing-zen-zdravi-zamestnankyn-se-stava-klicovym-tematem-moderniho-byznysu\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Firmy st\u00e1le v\u00edce \u0159e\u0161\u00ed\u00a0wellbeing\u00a0\u017een: Zdrav\u00ed zam\u011bstnanky\u0148 se st\u00e1v\u00e1 kl\u00ed\u010dov\u00fdm t\u00e9matem modern\u00edho byznysu\u00a0 - Moore Czech Republic\" \/>\n<meta property=\"og:description\" content=\"Zv\u00fd\u0161en\u00e1 pozornost v\u011bnovan\u00e1 \u017eensk\u00e9mu zdrav\u00ed, psychick\u00e9 pohod\u011b a udr\u017eiteln\u00e9 kari\u00e9\u0159e se st\u00e1v\u00e1 ned\u00edlnou sou\u010d\u00e1st\u00ed firemn\u00ed kultury. P\u0159esto\u017ee je v\u202f\u010cesku ve vrcholov\u00e9m managementu zastoupeno pouze 13 % \u017een, v\u202fm\u011b\u0159\u00edtku EU je u\u017e ka\u017ed\u00fd t\u0159et\u00ed mana\u017eer \u017eena. Nicm\u00e9n\u011b i mnoh\u00e9 tuzemsk\u00e9 firmy vn\u00edmaj\u00ed benefity \u017eensk\u00e9ho leadershipu. 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