{"id":1062,"date":"2026-10-29T14:20:13","date_gmt":"2026-10-29T14:20:13","guid":{"rendered":"https:\/\/www.moore-czech.cz\/?p=1062"},"modified":"2026-10-29T14:20:14","modified_gmt":"2026-10-29T14:20:14","slug":"od-listopadu-pribude-ke-3eurovemu-clu-na-cinske-balicky-dalsi-2eurovy-poplatek","status":"publish","type":"post","link":"https:\/\/www.moore-czech.cz\/en\/od-listopadu-pribude-ke-3eurovemu-clu-na-cinske-balicky-dalsi-2eurovy-poplatek\/","title":{"rendered":"Od listopadu p\u0159ibude ke 3eurov\u00e9mu clu na \u010d\u00ednsk\u00e9 bal\u00ed\u010dky dal\u0161\u00ed 2eurov\u00fd poplatek"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>T\u0159\u00edeurov\u00e9 clo srazilo po\u010det levn\u00fdch z\u00e1silek o&nbsp;t\u00e9m\u011b\u0159 80&nbsp;%. St\u00e1t na n\u011bm vybral u\u017e t\u00e9m\u011b\u0159 660&nbsp;milion\u016f korun<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Od 1.&nbsp;\u010dervence 2026 plat\u00ed na z\u00e1silky do 150&nbsp;eur ze zem\u00ed mimo EU pau\u0161\u00e1ln\u00ed clo 3&nbsp;eura za ka\u017edou polo\u017eku zbo\u017e\u00ed v&nbsp;bal\u00ed\u010dku. Polo\u017ekou se rozum\u00ed jeden nebo v\u00edce kus\u016f stejn\u00e9ho zbo\u017e\u00ed se stejn\u00fdm sazebn\u00edm za\u0159azen\u00edm: deset stejn\u00fdch pouzder na mobil je jedna polo\u017eka, pouzdro a sluch\u00e1tka jsou polo\u017eky dv\u011b. Efekt byl okam\u017eit\u00fd. Podle Celn\u00ed spr\u00e1vy p\u0159i\u0161lo v&nbsp;\u010dervnu do \u010ceska 13,6&nbsp;milionu polo\u017eek (nikoliv bal\u00ed\u010dk\u016f) v&nbsp;levn\u00fdch z\u00e1silk\u00e1ch, v&nbsp;z\u00e1\u0159\u00ed u\u017e jen 2,6&nbsp;milionu, a st\u00e1t na nov\u00e9m clu vybral t\u00e9m\u011b\u0159 660&nbsp;milion\u016f korun. Od 1.&nbsp;listopadu 2026 m\u00e1 ke clu p\u0159ib\u00fdt je\u0161t\u011b manipula\u010dn\u00ed poplatek 2&nbsp;eura za ka\u017edou polo\u017eku zbo\u017e\u00ed, tentokr\u00e1t bez ohledu na hodnotu z\u00e1silky a bez \u010dasov\u00e9ho omezen\u00ed. T\u0159i r\u016fzn\u00e9 v\u011bci v&nbsp;jedn\u00e9 objedn\u00e1vce tak vyjdou na 9&nbsp;eur cla a 6&nbsp;eur poplatku, tedy zhruba 440&nbsp;korun v\u010detn\u011b DPH.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Jak se m\u011bn\u00ed pravidla pro z\u00e1silky ze zem\u00ed mimo EU<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Do 30.\u00a0\u010dervna 2026.\u00a0<\/strong>Z\u00e1silky do 150\u00a0eur bez cla, plat\u00ed se jen DPH 21\u00a0%.<\/li>\n\n\n\n<li><strong>Od 1.\u00a0\u010dervence 2026.\u00a0<\/strong>Clo 3\u00a0eura za polo\u017eku zbo\u017e\u00ed v\u00a0z\u00e1silce do 150\u00a0eur, k\u00a0tomu DPH, do\u010dasn\u011b do poloviny roku 2028.<\/li>\n\n\n\n<li><strong>Od 1.\u00a0listopadu 2026 podle n\u00e1vrhu EU.\u00a0<\/strong>Poplatek 2\u00a0eura za polo\u017eku zbo\u017e\u00ed bez ohledu na hodnotu z\u00e1silky, natrvalo.<\/li>\n\n\n\n<li><strong>Od roku 2028.\u00a0<\/strong>Standardn\u00ed celn\u00ed sazby podle sazebn\u00edho za\u0159azen\u00ed zbo\u017e\u00ed p\u0159es spole\u010dn\u00e9 celn\u00ed datov\u00e9 centrum EU.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Clo zabralo. Levn\u00fdch z\u00e1silek ubylo o&nbsp;\u010dty\u0159i p\u011btiny<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Do konce \u010dervna 2026 byla z\u00e1silka ze zem\u011b mimo EU v&nbsp;hodnot\u011b do 150&nbsp;eur osvobozen\u00e1 od cla a platila se z&nbsp;n\u00ed jen DPH. V\u00fdsledkem byla exploze drobn\u00fdch bal\u00ed\u010dk\u016f. Do \u010ceska dorazily v&nbsp;roce 2023 zhruba 3&nbsp;miliony polo\u017eek do 150&nbsp;eur (nejedn\u00e1 se o bal\u00ed\u010dky, ale o jednotliv\u00e9 kusy produkt\u016f, kter\u00fdch je v bal\u00ed\u010dku v\u00edc). V&nbsp;roce 2024 u\u017e jich p\u0159i\u0161lo 23&nbsp;milion\u016f a v&nbsp;roce 2025 cel\u00fdch 105&nbsp;milion\u016f. P\u0159es 90&nbsp;% z&nbsp;nich bylo z&nbsp;\u010c\u00edny.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Od \u010dervence plat\u00ed clo 3&nbsp;eura a podle Celn\u00ed spr\u00e1vy p\u0159i\u0161lo v&nbsp;\u010dervnu do \u010ceska 13,6&nbsp;milionu polo\u017eek v&nbsp;levn\u00fdch z\u00e1silk\u00e1ch, v&nbsp;\u010dervenci 3,6&nbsp;milionu a v&nbsp;z\u00e1\u0159\u00ed 2,6&nbsp;milionu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201eEfekt byl okam\u017eit\u00fd. Meziro\u010dn\u011b je to propad o&nbsp;t\u00e9m\u011b\u0159 80&nbsp;%. Pr\u016fm\u011brn\u00e1 z\u00e1silka se zmen\u0161ila z&nbsp;v\u00edce ne\u017e \u0161esti polo\u017eek na zhruba t\u0159i a st\u00e1t na nov\u00e9m clu vybral u\u017e t\u00e9m\u011b\u0159 660&nbsp;milion\u016f korun. Clo se plat\u00ed za polo\u017eku zbo\u017e\u00ed, ne za kus, tak\u017ee deset stejn\u00fdch pouzder stoj\u00ed na poplatc\u00edch stejn\u011b jako jedno,\u201c<\/em>&nbsp;\u0159\u00edk\u00e1 Radovan Hauk, partner poradensk\u00e9 skupiny Moore Czech Republic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u010cesk\u00e9 e-shopy rostou o&nbsp;15&nbsp;%, na jistotu je ale brzy<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Srpnov\u00e1 data \u010cS\u00da ukazuj\u00ed, \u017ee internetov\u00e9 a z\u00e1silkov\u00e9 obchody re\u00e1ln\u011b rostly o&nbsp;15&nbsp;%, nejrychleji ze v\u0161ech. Od\u011bvy a obuv, dom\u00e9na \u010d\u00ednsk\u00fdch platforem, p\u0159idaly 10&nbsp;%. Statistika \u010cS\u00da p\u0159itom zahrani\u010dn\u00ed tr\u017ei\u0161t\u011b nezahrnuje.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201eP\u0159i hodnocen\u00ed je ale pot\u0159eba b\u00fdt opatrn\u00fd. Tuzemsk\u00e9 e-shopy rostly dvoucifern\u011b u\u017e p\u0159ed clem, v&nbsp;\u010dervnu o&nbsp;12,6&nbsp;%. Srpnov\u00fdch 15&nbsp;% se nav\u00edc po\u010d\u00edt\u00e1 proti slab\u00e9mu srpnu 2025, kdy e-shopy p\u0159idaly jen 8,8&nbsp;%. Leto\u0161n\u00edch 15&nbsp;% je tedy sp\u00ed\u0161 n\u00e1vrat na \u00farove\u0148 p\u0159ed dv\u011bma lety ne\u017e nov\u00fd rekord. Srpnov\u00e9 zrychlen\u00ed tak m\u016f\u017ee b\u00fdt prvn\u00edm sign\u00e1lem, \u017ee se \u010d\u00e1st popt\u00e1vky p\u0159el\u00e9v\u00e1 do \u010desk\u00fdch e-shop\u016f, kter\u00e9 poprv\u00e9 sout\u011b\u017e\u00ed za srovnateln\u011bj\u0161\u00edch podm\u00ednek. Na jistotu si ale mus\u00edme po\u010dkat na podzimn\u00ed data,\u201c<\/em>&nbsp;dod\u00e1v\u00e1 Radovan Hauk.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Od listopadu dal\u0161\u00ed 2&nbsp;eura za ka\u017edou polo\u017eku zbo\u017e\u00ed<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Evropsk\u00e1 komise schv\u00e1lila 21.&nbsp;z\u00e1\u0159\u00ed 2026 delegovan\u00fd akt, kter\u00fd stanov\u00ed manipula\u010dn\u00ed poplatek 2&nbsp;eura za ka\u017edou polo\u017eku zbo\u017e\u00ed dov\u00e1\u017een\u00e9ho z&nbsp;e-shop\u016f mimo EU. Na rozd\u00edl od cla se m\u00e1 vyb\u00edrat bez ohledu na hodnotu z\u00e1silky, tedy i u&nbsp;z\u00e1silek nad 150&nbsp;eur, a bez \u010dasov\u00e9ho omezen\u00ed. \u010clensk\u00e9 st\u00e1ty a Evropsk\u00fd parlament maj\u00ed m\u011bs\u00ed\u010dn\u00ed lh\u016ftu na n\u00e1mitky. Pokud akt projde a bude v\u010das zve\u0159ejn\u011bn v&nbsp;\u00da\u0159edn\u00edm v\u011bstn\u00edku EU, za\u010dnou ho celn\u00ed spr\u00e1vy vyb\u00edrat od 1.&nbsp;listopadu 2026.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201eListopadov\u00fd manipula\u010dn\u00ed poplatek 2&nbsp;eura za polo\u017eku je zat\u00edm n\u00e1vrh. U&nbsp;\u010dlensk\u00fdch st\u00e1t\u016f i Evropsk\u00e9ho parlamentu m\u016f\u017ee je\u0161t\u011b narazit, po\u010d\u00edtat s&nbsp;n\u00edm ale mus\u00edme. T\u0159i r\u016fzn\u00e9 v\u011bci v&nbsp;jedn\u00e9 objedn\u00e1vce pak vyjdou na 9&nbsp;eur cla a 6&nbsp;eur poplatku, tedy p\u0159es 360&nbsp;korun, s DPH zhruba 440&nbsp;korun. Impulzivn\u00ed n\u00e1kup drobnosti za pades\u00e1t korun tak do zna\u010dn\u00e9 m\u00edry ztrat\u00ed smysl,\u201c<\/em>&nbsp;upozor\u0148uje Radovan Hauk.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Z&nbsp;n\u00e1kupu na \u010d\u00ednsk\u00fdch tr\u017ei\u0161t\u00edch se stane mal\u00fd velkoobchod<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Podle Moore Czech Republic z\u00e1jem o&nbsp;\u010d\u00ednsk\u00e9 bal\u00ed\u010dky d\u00e1l klesne, ale nezmiz\u00ed. B\u011b\u017en\u00fd spot\u0159ebitel se vr\u00e1t\u00ed k&nbsp;\u010desk\u00fdm e-shop\u016fm nebo nakoup\u00ed u&nbsp;t\u00e9\u017ee platformy z&nbsp;evropsk\u00e9ho skladu, kde je zbo\u017e\u00ed procleno u\u017e p\u0159i hromadn\u00e9m dovozu a clo je rozpu\u0161t\u011bn\u00e9 v&nbsp;cen\u011b.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201eKdo nakupuje ve v\u011bt\u0161\u00edm nebo za \u00fa\u010delem dal\u0161\u00edho prodeje, se syst\u00e9m nau\u010d\u00ed pou\u017e\u00edvat. Z&nbsp;n\u00e1kupu na \u010d\u00ednsk\u00fdch tr\u017ei\u0161t\u00edch se stane mal\u00fd velkoobchod. Pro \u010desk\u00fd trh je to dobr\u00e1 zpr\u00e1va s&nbsp;podm\u00ednkou. Konkurence se p\u0159esune z&nbsp;ceny na logistiku a slu\u017eby typu jednoduchost a rychlost reklamac\u00ed. St\u00e1t by ale nem\u011bl usnout na vybran\u00fdch stovk\u00e1ch milion\u016f. Nebezpe\u010dn\u00e9 v\u00fdrobky a obch\u00e1zen\u00ed DPH clo samo ne\u0159e\u0161\u00ed, to zvl\u00e1dnou a\u017e d\u016fsledn\u00e9 kontroly a spole\u010dn\u00e9 celn\u00ed datov\u00e9 centrum EU od roku 2028,\u201c<\/em>&nbsp;uzav\u00edr\u00e1 Radovan Hauk.<\/p>","protected":false},"excerpt":{"rendered":"<p>T\u0159\u00edeurov\u00e9 clo srazilo po\u010det levn\u00fdch z\u00e1silek o&nbsp;t\u00e9m\u011b\u0159 80&nbsp;%. St\u00e1t na n\u011bm vybral u\u017e t\u00e9m\u011b\u0159 660&nbsp;milion\u016f korun Od 1.&nbsp;\u010dervence 2026 plat\u00ed na z\u00e1silky do 150&nbsp;eur ze zem\u00ed mimo EU pau\u0161\u00e1ln\u00ed clo 3&nbsp;eura za ka\u017edou polo\u017eku zbo\u017e\u00ed v&nbsp;bal\u00ed\u010dku. Polo\u017ekou se rozum\u00ed jeden nebo v\u00edce kus\u016f stejn\u00e9ho zbo\u017e\u00ed se stejn\u00fdm sazebn\u00edm za\u0159azen\u00edm: deset stejn\u00fdch pouzder na mobil je [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":1063,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[31],"tags":[],"location":[],"class_list":["post-1062","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tiskova-zprava"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Od listopadu p\u0159ibude ke 3eurov\u00e9mu clu na \u010d\u00ednsk\u00e9 bal\u00ed\u010dky dal\u0161\u00ed 2eurov\u00fd poplatek - Moore Czech Republic<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.moore-czech.cz\/en\/od-listopadu-pribude-ke-3eurovemu-clu-na-cinske-balicky-dalsi-2eurovy-poplatek\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Od listopadu p\u0159ibude ke 3eurov\u00e9mu clu na \u010d\u00ednsk\u00e9 bal\u00ed\u010dky dal\u0161\u00ed 2eurov\u00fd poplatek - Moore Czech Republic\" \/>\n<meta property=\"og:description\" content=\"T\u0159\u00edeurov\u00e9 clo srazilo po\u010det levn\u00fdch z\u00e1silek o&nbsp;t\u00e9m\u011b\u0159 80&nbsp;%. St\u00e1t na n\u011bm vybral u\u017e t\u00e9m\u011b\u0159 660&nbsp;milion\u016f korun Od 1.&nbsp;\u010dervence 2026 plat\u00ed na z\u00e1silky do 150&nbsp;eur ze zem\u00ed mimo EU pau\u0161\u00e1ln\u00ed clo 3&nbsp;eura za ka\u017edou polo\u017eku zbo\u017e\u00ed v&nbsp;bal\u00ed\u010dku. Polo\u017ekou se rozum\u00ed jeden nebo v\u00edce kus\u016f stejn\u00e9ho zbo\u017e\u00ed se stejn\u00fdm sazebn\u00edm za\u0159azen\u00edm: deset stejn\u00fdch pouzder na mobil je [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.moore-czech.cz\/en\/od-listopadu-pribude-ke-3eurovemu-clu-na-cinske-balicky-dalsi-2eurovy-poplatek\/\" \/>\n<meta property=\"og:site_name\" content=\"Moore Czech Republic\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-29T14:20:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-29T14:20:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.moore-czech.cz\/wp-content\/uploads\/sites\/3\/2026\/10\/shutterstock_2380098447.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Eli\u0161ka Jodasov\u00e1\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eli\u0161ka Jodasov\u00e1\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.moore-czech.cz\\\/od-listopadu-pribude-ke-3eurovemu-clu-na-cinske-balicky-dalsi-2eurovy-poplatek\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.moore-czech.cz\\\/od-listopadu-pribude-ke-3eurovemu-clu-na-cinske-balicky-dalsi-2eurovy-poplatek\\\/\"},\"author\":{\"name\":\"Eli\u0161ka Jodasov\u00e1\",\"@id\":\"https:\\\/\\\/www.moore-czech.cz\\\/#\\\/schema\\\/person\\\/a67039c432ca15683ec756a300ffae28\"},\"headline\":\"Od listopadu p\u0159ibude ke 3eurov\u00e9mu clu na \u010d\u00ednsk\u00e9 bal\u00ed\u010dky dal\u0161\u00ed 2eurov\u00fd poplatek\",\"datePublished\":\"2026-10-29T14:20:13+00:00\",\"dateModified\":\"2026-10-29T14:20:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.moore-czech.cz\\\/od-listopadu-pribude-ke-3eurovemu-clu-na-cinske-balicky-dalsi-2eurovy-poplatek\\\/\"},\"wordCount\":1083,\"image\":{\"@id\":\"https:\\\/\\\/www.moore-czech.cz\\\/od-listopadu-pribude-ke-3eurovemu-clu-na-cinske-balicky-dalsi-2eurovy-poplatek\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.moore-czech.cz\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/10\\\/shutterstock_2380098447.jpg\",\"articleSection\":[\"Tiskov\u00e1 zpr\u00e1va\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.moore-czech.cz\\\/od-listopadu-pribude-ke-3eurovemu-clu-na-cinske-balicky-dalsi-2eurovy-poplatek\\\/\",\"url\":\"https:\\\/\\\/www.moore-czech.cz\\\/od-listopadu-pribude-ke-3eurovemu-clu-na-cinske-balicky-dalsi-2eurovy-poplatek\\\/\",\"name\":\"Od listopadu p\u0159ibude ke 3eurov\u00e9mu clu na \u010d\u00ednsk\u00e9 bal\u00ed\u010dky dal\u0161\u00ed 2eurov\u00fd poplatek - 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